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SES Chicago: Optimized Site Vs. Search Friendly Site

Everyone wants both an optimized website and a search friendly website, but it seems that most sites lean either one way or the other. What comes first: optimization or search friendliness? In this video, Chris Boggs of Rosetta explains how realizing that there is a difference between optimizing a site and making it search friendly is the main problem behind the misunderstanding of this topic.

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18 hours ago One-Third Of Online Holiday Shoppers Ran Into Glitches Majority had no problems Technology, online shopping, ecommerce...	19 hours ago Google Earth Enterprise Wherever You Want it Portable Version Available Google, google earth enterprise, google earth...
19 hours ago Gannett Sets Sights High With New Ad Initiative ContentOne to focus on inauguration, combine national, local levels Advertising, Politics, Gannett...	20 hours ago Google Unveils Picasa For Mac In beta Google, Mac, Photos...
23 hours ago \| 29 comments The Year in Social Media: 2008 The Meat and Potatoes Social Media, 2008, social networks...	Monday, January 5th \| 3 comments Google Sites Remain Top Video Property Online video viewing up 34% Google, Yahoo, Viacom...
Monday, January 5th Report: Meg Whitman Leaves Boards, May Enter Politics Schwarzenegger's successor? Politics, eBay, Meg Whitman...	Monday, January 5th \| 4 comments Big Celebs Hit By Twitter Phishing Attack Careful that you don't join Obama, Spears Twitter, Phishing...
Monday, January 5th Amazon Introduces Inauguration Store Stuff for political junkies Politics, Barack Obama, Inauguration...	Monday, January 5th \| 2 comments Fitness More Interesting Than Diets To Searchers Finally changing our couch-potato ways? Search, Google, Hitwise...
Monday, January 5th \| 1 comment LG TVs To Directly Stream Netflix Content No set-top box required Technology, LG Electronics, Netflix...	Monday, January 5th \| 4 comments China Gets Tougher Still on Google, Baidu Distribution of inappropriate content at issue Google, Baidu, China...
Monday, January 5th \| 3 comments Wikipedia Passes Fundraising Goal Wales's request attracts fast $2 million Jimmy Wales, wikipedia...	Monday, January 5th New York Times Selling Front Page Ads Below the fold Advertising, New York Times, CBS...
Monday, January 5th \| 59 comments Digg.com Suffers Under Regime Change Powerdiggers Stealing Stories, Promoting Them Technology, Social Media, Powerdiggers...	Monday, January 5th \| 46 comments Once Again, Websites Not Liable For User Stupidity On the Web, no one knows you’re only 14 Search, Technology, Social Media...

Sunday, January 4th \| 8 comments Google Examines Its 2008 Blogging Trends Calling Charlie Kaufman Google, Blogs...	Sunday, January 4th \| 61 comments Google Answers Bounce Rate Questions What is Considered a Bounce? Search, SEO, Bounce Rate...
Sunday, January 4th \| 8 comments Internet Surpasses Newspapers TV Does Worse, Though Technology, Pew, media...	Saturday, January 3rd \| 22 comments Cutts Confirms Google Toolbar PR Update Confirms Via Tweet Google, Matt Cutts, Twitter...
Wednesday, December 31st \| 11 comments Google Crowd-Sources For Ideas Launches Product Ideas blog Search, Social Media, Google...	Wednesday, December 31st \| 2 comments Consumer Reports Buys Gawker's Consumerist For Undisclosed Amount Deals, consumers union, consumerist...
Wednesday, December 31st \| 4 comments Twitter Book Shows Business Usefulness What About a Movie? Social Media, pr, Twitter...	Wednesday, December 31st \| 7 comments Get Google to Notice Your Ideas At least for Google Mobile Google, Mobile Computing, wireless...
Wednesday, December 31st \| 1 comment Coming Soon To Android Market: Priced Apps Move should attract developers (and may not repel users) Google, applications, Android...	Wednesday, December 31st \| 16 comments Wikipedia Begging, Needs New Revenue Model Ah, our flawed heroes Social Media, wikipedia...
Wednesday, December 31st \| 8 comments Rumor: Mayer Leaving Google? Looks Like Only A Rumor Indeed Search, Google, Marissa Mayer...	Wednesday, December 31st \| 2 comments Liberty Media Unloading IAC Shares At Rapid Pace Not great news for Ask Financial, Liberty Media, Ask...
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18 hours ago One-Third Of Online Holiday Shoppers Ran Into Glitches Majority had no problems Technology, online shopping, ecommerce...	19 hours ago Google Earth Enterprise Wherever You Want it Portable Version Available Google, google earth enterprise, google earth...
19 hours ago Gannett Sets Sights High With New Ad Initiative ContentOne to focus on inauguration, combine national, local levels Advertising, Politics, Gannett...	20 hours ago Google Unveils Picasa For Mac In beta Google, Mac, Photos...
23 hours ago \| 29 comments The Year in Social Media: 2008 The Meat and Potatoes Social Media, 2008, social networks...	Monday, January 5th \| 3 comments Google Sites Remain Top Video Property Online video viewing up 34% Google, Yahoo, Viacom...
Monday, January 5th Report: Meg Whitman Leaves Boards, May Enter Politics Schwarzenegger's successor? Politics, eBay, Meg Whitman...	Monday, January 5th \| 4 comments Big Celebs Hit By Twitter Phishing Attack Careful that you don't join Obama, Spears Twitter, Phishing...
Monday, January 5th Amazon Introduces Inauguration Store Stuff for political junkies Politics, Barack Obama, Inauguration...	Monday, January 5th \| 2 comments Fitness More Interesting Than Diets To Searchers Finally changing our couch-potato ways? Search, Google, Hitwise...
Monday, January 5th \| 1 comment LG TVs To Directly Stream Netflix Content No set-top box required Technology, LG Electronics, Netflix...	Monday, January 5th \| 4 comments China Gets Tougher Still on Google, Baidu Distribution of inappropriate content at issue Google, Baidu, China...
Monday, January 5th \| 3 comments Wikipedia Passes Fundraising Goal Wales's request attracts fast $2 million Jimmy Wales, wikipedia...	Monday, January 5th New York Times Selling Front Page Ads Below the fold Advertising, New York Times, CBS...
Monday, January 5th \| 59 comments Digg.com Suffers Under Regime Change Powerdiggers Stealing Stories, Promoting Them Technology, Social Media, Powerdiggers...	Monday, January 5th \| 46 comments Once Again, Websites Not Liable For User Stupidity On the Web, no one knows you’re only 14 Search, Technology, Social Media...

Sunday, January 4th \| 8 comments Google Examines Its 2008 Blogging Trends Calling Charlie Kaufman Google, Blogs...	Sunday, January 4th \| 61 comments Google Answers Bounce Rate Questions What is Considered a Bounce? Search, SEO, Bounce Rate...
Sunday, January 4th \| 8 comments Internet Surpasses Newspapers TV Does Worse, Though Technology, Pew, media...	Saturday, January 3rd \| 22 comments Cutts Confirms Google Toolbar PR Update Confirms Via Tweet Google, Matt Cutts, Twitter...
Wednesday, December 31st \| 11 comments Google Crowd-Sources For Ideas Launches Product Ideas blog Search, Social Media, Google...	Wednesday, December 31st \| 2 comments Consumer Reports Buys Gawker's Consumerist For Undisclosed Amount Deals, consumers union, consumerist...
Wednesday, December 31st \| 4 comments Twitter Book Shows Business Usefulness What About a Movie? Social Media, pr, Twitter...	Wednesday, December 31st \| 7 comments Get Google to Notice Your Ideas At least for Google Mobile Google, Mobile Computing, wireless...
Wednesday, December 31st \| 1 comment Coming Soon To Android Market: Priced Apps Move should attract developers (and may not repel users) Google, applications, Android...	Wednesday, December 31st \| 16 comments Wikipedia Begging, Needs New Revenue Model Ah, our flawed heroes Social Media, wikipedia...
Wednesday, December 31st \| 8 comments Rumor: Mayer Leaving Google? Looks Like Only A Rumor Indeed Search, Google, Marissa Mayer...	Wednesday, December 31st \| 2 comments Liberty Media Unloading IAC Shares At Rapid Pace Not great news for Ask Financial, Liberty Media, Ask...
Wednesday, December 31st \| 6 comments Microsoft's Latest Global Problem Zunes Around the World Simply Stop Working Technology, Microsoft, Zune...	Tuesday, December 30th \| 12 comments Israeli Military Putting Gaza Clips On YouTube Twitter part of "another war zone," too Social Media, Twitter, Israel...